September 2005

Web 2.0 and PR 2.0

by Mike Levin on September 30, 2005

So, I’ve been talking a bit about Web 2.0 lately, and the Web 2.0 Conference is coming up in October. Is it just more hype? Another piece of noise in the technology buzzword static? And why does a PR firm in NYC care? In short, Web 2.0 is the second coming of Sun’s mantra, “The [...]

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PR SEO 2.0

by Mike Levin on September 29, 2005

In the spirit of producing all of our writing in such a way that it builds web traffic through either my or Connors’ blog, I’m taking my latest assignment and writing it in a voice that will be equally applicable in a presentation to the client, and for use in this blog. I hope to [...]

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Future of the PR Industry & Secrets of Success

by Mike Levin on September 29, 2005

The secret of my success at Connors is going to be…1. My ability to kill multiple birds with one stone. Even when I’m thinking out loud right now about strategic planning issues, I’m building Web traffic, which in turn could enter you into a dialogue with Connors Communications.2. Being able to employ methodologies and techniques [...]

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Web 2.0 Services in the PR industry

by Mike Levin on September 28, 2005

It is not intuitive, but the ability to program Web 2.0 services is something to look for in tomorrow’s converging & emerging new breed of PR agency. For those not familiar, Web 2.0 is about a new ecosystem of glue-together programming components. In the same way Web pages proliferated and became massively popular because they [...]

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