Thursday, June 28, 2007

PR Notes from conference

by Mike Levin on June 28, 2007

Keep message simple. Become an expert. Fill the news time. Tell them you are the go-to expert. When the call comes, have an opinion. "I’m a contrarian." Stories about your competitors is a great opportunity for you to meet the right reporters & eventually get press. The media likes a horse race. Maximize your executive [...]

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Dare-based Reality Internet TV

by Mike Levin on June 28, 2007

There’s a subset of viral video sits that have been popping up focusing on verticals. One of the more recent entrants was the comedy site Funny Or Die, which made waves when Will Ferrell’s short sketch “The Landlord” exploded across the net (over 36,539,017 views). Monster Dare joins DareJunkies in bringing dares to social video. [...]

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