February 2010

There’s two types of work–that where you need to be alert and creative–challenging enough where you’re unsure you will be successful. And then there is the type that can and should be automated away–the repetitive boring stuff–call it type-B. While type-b work may require a bit of thinking here and there, it’s nothing you couldn’t [...]

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When things are too good in life, I believe that people fall into relaxed patterns. Desire and drive are often the casualty. It has been my observation that this is why some people who have some major malfunction in their lives are so often the ones pursuing greatness. They stereotypically didn’t get enough love as [...]

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There is a thin-line between thinking and actually doing in the information age. What’s the difference between sitting and tapping away at a keyboard to do free-form writing (as I’m doing now) and sitting and tapping at a keyboard to set up a new server and launch a new business? The answer is in the [...]

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This post is about how I got into the field of search engine optimization, met Al Haig along the way, and ended up in New York doing SEO consulting for to some of the biggest brands in the world. There’s something special about an Engineer’s method of thinking. While Scientists forge the path, Engineers pave [...]

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There is so much to think and do and be in life. The choices can be overwhelming, and some choices when made could consume significant portions of the rest of your life. The wisdom to make these choices well sometimes doesn’t come until a lot of them have already been made, and the damage is [...]

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Yep, Apple’s Ax processors are RISC, rekindling the age-old issue, you thought was dead since x86 architecture won—and it’s back with a vengeance, revealing a super-rich history with Commodore roots. So the iPad has been announced and I have one more word to train my spell checker to know. I squinted at the cellphone video-feed trickling [...]

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Build vs. Buy Software for SEO

by Mike Levin on February 17, 2010

Build vs. buy is one of the biggest questions in SEO, along with most other information technology fields. The problem is that you will never reach the same level of familiarity with a system you buy as one you made yourself. Therefore, you always feel like you have power and control when you build it. [...]

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A fasinating concept to me is the blurred line between a chimpanzee and Bill Gates. With every passing year, it seems a new definition falls regarding what it means to be human. Perhaps the most famous is Jane Goodall’s observation of tool-making in stripping sticks to dig out termites. More recently, the belief that symbolic [...]

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Okay, it’s time to think through the whole social media piece. I’ve settled on Twitter as the top of the inverted status update pyramid. Everything trickles up to Twitter–Facebook status updates, Google Reader shared news stories, micro-blogging and photo-blogging from Tumblr, etc. Why not make the Facebook feed the top of the pyramid? It’s too [...]

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Use Your Inside Writing Voice

by Mike Levin on February 16, 2010

It’s snowing outside today (again) here in New York, and because of President’s Day, is going to be a short week. Maybe because of that little slice of spare time, I’m thinking a lot about blogging again. Right now, I’m typing away in VIM at work into an SSH terminal to my home-server. I’m thinking [...]

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