Home / Strategy and Success / Spinning Off Sites to Tell Simpler Stories

Spinning Off Sites to Tell Simpler Stories

Note: I’ve reversed my decision on this post. There’s not enough time in life to maintain multiple blogs. Focus! Fewer fronts! Less surface area!

Telling a good story is one of the most important skills in life, and I constantly fall into the pitfall of making it too complex. People like short, easy-to-understand stories. My resistance to simplification has held me back. I talk a lot about (and build) generalized systems or agile frameworks. This means that once you’ve solved a particular problem, you find a way to make your solution work on a larger set of similar problems. That’s all well and good, but it makes it difficult tell the story, because its so open ended.

My first large professional endeavor was such a generalized system system under VBScript, but it wasn’t until I extracted the simple HitTail keyword tracking system out of it that it took off. HitTail did one simple thing, and it did it well, turning it into one of the more popular sites back in 2006/07 for SEO. It’s still going strong, but I’ve been getting away from the Microsoft way of doing things–especially now with .NET, the way I did it with HitTail is no longer the Microsoft way. I’m itching to do more projects on Linux.

Recently, I’ve been repositioning myself onto Linux, and I went through a great deal of learning’s. As it turns out, those learning’s are currently the most interesting part of my story–or at least the part that I think are valuable to a broad audience right now. So, I spun off a site called ShankServer.org where I’m offering a formula for weaning off of Windows. It takes you from a virtual pendrive Linux to some real, albeit tiny, server hardware, and then onto the cloud. I think it’s a good story, and one of the simplest and most broadly applicable that I’ve told.

But I have so much more to say, and I like to take advantage of the motivation and the moment. So, I’ll be continuing to develop MikeLev.in as a sort of live journal to think out loud, and post things that don’t belong anywhere else. If it’s a clean part of the ShankServer story, it will go there. I’ll be launching a new site about high tech marketing, called whatsametafor.com. Anything about site development will go there.