SEO & Social – All You Need to Know

Genuine noteworthiness can’t be faked… anymore! The pendulum is swinging back from tech-savvy SEO’s to the opinions of legit folks.

Despite all this techie stuff, I’m a social media guy, and this is my message to you: Each page you create must be the very best page on that topic that was ever created—or perhaps more realistically, an idiosyncratic exception to the standard per Seth Godin. Such pages play well in SEO and social, no matter the landscape or algorithm tweaks. Some call it link-bait, but I call it old-fashioned word-of-mouth—the second most powerful force in the universe.

Word of mouth is what Google was built on. It’s what Facebook was built on. And all these systems really just amplify ideas that were noteworthy already, anyway. On the Web, the concept started as viral and most recently labeled content marketing. But it’s all the same. The fundamentals of SEO and social are easy: become great at what you do, develop a unique—and sometimes contrarian—voice. And then create new URLs sparingly, making it the home for all sorts of engaging stuff which themselves don’t necessarily need to be “optimized” (Ajax, video, etc.). It’s the long-lived never-changing URL that’s important, which is the great unchanging truism of the Internet, on which everything else, including the all-powerful word-of-mouth, relies. Oh, and occasionally make a really brilliant choice of subject-matter to get just a bit ahead of where the public’s attention is about to be.

Here are some articles about SEO and Social:

• SEO Changing As Four Horsemen Wrangle You With Cheap, Awesome, Frequently Upgraded Hardware I finally bit the bullet and read Nate Silver’s Bayesian prediction book that’s made so much press from predicting election outcomes and such. Nate’s that guy who uncannily predicted the outcome of EVERY electoral college vote in the 2012 presidential election. Okay, I’m now on the Nate bandwagon in regards to my field of SEO… ...
• Yet another “future of SEO” thinking out loud post It’s time to start using my daily journal for what it’s for—keeping my bearings, suppressing distraction, and preparing some good writing for the Internet that could only come from me. I am reaching a crossroads. It took me 7 years to call myself an SEO, and we’re 7 years past that. The center cannot hold. SEO ...
• Cheap Hardware And The Battle For Default Search Awesome hardware is getting cheap—I mean really cheap. I am a huge fan of the $35 Raspberry Pi general purpose computer from a UK charity organization. But then, I’m also a huge fan of the Google Nexus 7, which is one of the first examples of a highly capable graphics device built on a chip ...
• Anticipating new specialties within the field of SEO Do you have to “be someone” in order to have an impact on search positions in Google default search? Maybe not today, but its certainly looking like that’s where we’re heading. It used to be that you could just do some information architecture and hyper-optimize a site as some anonymous guy in tiny server closet ...
• Cometh The Super-Curator – How SEO is Changing Under the “new” SEO model, you will either need to become an Agent with a high reputation score, or be able to rally other Agents with high reputation scores. But your reputation will only make you authoritative and able to impact search rankings in your areas of expertise—how the Circles you belong to have been ...

Here is my FAQ about SEO and Social