SEO Consulting - Are You In the Invisible Web?
by Mike Levin SEO & Datamaster, 09/26/2005
Connors Communications is the perfect SEO consulting company if you are an organization with vast amounts of quality content locked up in the “Invisible Web”. Perfect candidates include catalog companies and magazine publishers, or anyone with a home-built CMS system. We have a Web 2.0 programming staff who can work with your IT team to get your content published in optimized format.
How do we do this? We work with your team to have them publish us a Web Service. This is the universal way to exchange database information between companies, and a capability that most web developers are quickly acquiring. Once the Web Service is set up, we make stylesheets to perfectly match the look and feel of your existing site. But with the most powerful search formula du jour applied as we knit the data back into webpages.
Other solutions to this problem include what in the Linux Apache world is known as mod_rewrite, and in Microsoft IIS isapi_rewrite. This solution simply rewrites the URLs to be search-friendly, adding processing overhead and unnecessary complexity to your servers. Our solution on the other hand actually increasees website performance by reducing the processing load. We not only produce search-friendly URLs, but can address every other on-page factor, such as optimizing titles and headlines. We can even perform advanced cross-page factors that almost no one else in the industry does, or even knows to do.