Video iPod isn’t The Only Revolution Right Now

by Mike Levin SEO & Datamaster, 10/14/2005

With the announcement of the new Apple iPod, Steve Jobs is beginning to do with television distribution what he did with music. But video on the Web is undergoing another transformation, being driven by the most popular plug-in on the planet. I speak of course of the Flash player plug-in, which plays back on everything from Mac to PC to Linux. Everyone wanted their video through Flash, as was evidenced by the remarkable lengths people went to, such as vectorizing video. With MX, video took the first big step forward in Flash. But the 3 major players, Real, Apple QuickTime and Microsoft Media Player are so well known for video, that it hardly registered on peoples’ radar that Flash was a real competitor. Because now not only can you play video through the most popular interactive multimedia creation platform on the planet, but you could write your own video apps! You begin to get a feeling of just how mainstream this is going to become when you consider Google chose Flash video for video.google.com playback. Can you imagine the significance of them NOT choosing Real/QT/WMP! A Short History of Video on the Web.

But the significance doesn’t just stop in how video is used on the Web by developers and companies like Google. It also effects how YOU might be publishing video because of the relative ease of getting your own personal video from your digital camera to the Web. Not only is the video in Flash 8 a wonderful tool for Web developers, but its suddenly making personal video publishing much more accessible to individuals with video cameras, the way sites like Flickr and WebShots made picture publishing suddenly accessible to people with digital cameras. So, what’s the bridge between shooting some video and getting it onto the Web for Flash playback? You might think it’s an expensive investment in time and learning through a package like Flash 8. Instead, it’s a relatively simple and inexpensive encoding package from On2, known as Flix. With Google’s decision to use Flash video, and with the impending new release of the video iPod, the concept of codecs and the war over standards is really heating up.