Mike Levin SEO

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Public relations firms technology

by Mike Levin SEO & Datamaster, 04/09/2007

I noticed the search hit by the above headline to the Connors site, and I wanted to spell out something that’s only slowly dawning on the marketing and public relations world…

Public relations firms that REPRESENT technology companies are now BECOMING technology companies themselves. This is the case with Connors Communications and HitTail.

It is a case of the public relations company that helped pring Amazon.com, Priceline.com and a number of others through IPO doing it for themselves… because they can.

Hanging out with people like Bill Gross of IdeaLab, and founder of GoTo.com, later Overture, and still later Yahoo Search Marketing, one can not help but have some of the entrepeneorial spirit rub off on you. And before long, when the great ideas occur, it sometimes only makes sense to do them yourselves…

…even if you’re just a PR company.