Can Web Stat Numbers be Trusted?

by Mike Levin SEO & Datamaster, 05/09/2007

Dotnaught writes “A new study by spyware researcher Ben Edelman finds that spyware-driven traffic inflation is common, particularly at video sites. The study identifies,,,,, and as the beneficiaries of spyware-driven traffic. ‘Our measurement systems are inaccurate for the amount of trust we’d like to put into them,’ Edelman said. ‘So that’s the puzzle: How do you build an advertising economy when the number can’t be trusted?’”
Read more of this story at Slashdot.