Mobile Local Services and iPhone Data Push

by Mike Levin SEO & Datamaster, 05/21/2009

The “local services” disussion panel that David Berkowitz set up yesterday was very insightful. Google, Whrrl, Shop Lucky and Centrl were all represented. One bit take-away was that even though many developers are trying to stay technolohy-agnostic, the good topics are almost all iPhone. iPhone users are like 75% more likely to do stuff and buy things than the next runner up. Everyone is waiting for OS 3.0 with it’s low-power / low-memory background data-push services. Apple’s approach, while still castrating multi-tasking, is actually good for developers because they know their app won’t be resource-starved by other apps running in the background. Apple’s proprietary centralized regulated approach that paid off so well for them with iTunes is likely to pay off again with always-aware instant messenger-like apps. Another key takeaway is how the ultimate prize in local is aligning location with intent, in order to deliver precisely the right message to the right person at the right time.