Interrogating Bing & Bard on Utility of Jupyter Notebooks for SEOs
As an SEO consultant, I have suggested to a client to create a range of SEO deliverables beyond the traditional, such as a Bonsai report to identify low-quality pages and provide recommendations, a Striking Distance report to identify keywords that could be ranking higher, and a Gap Analysis report to compare the site's rankings to competitors. Additionally, I outline ideas for how to monetize this data, such as selling it to other businesses, creating products or services, and teaching others about SEO.
Creating Innovative SEO Deliverables for Better Website Performance
By Michael Levin
Thursday, March 30, 2023
This series of questions with Bing and Bard comes from my desire to get the ChatBots’ opinions on how to amplify and accelerate your efforts and endeavors, and to have compounding results and a snowball effect.
I also wanted to get their opinions on whether SEOs should be using Jupyter Notebooks for producing deliverables as an alternative way that may be faster and result in higher quality and more actionable deliverables.
Mike Levin: How do you amplify and accelerate your efforts and endeavors to have compounding reults and a snowball effect?
Bing: There are several ways to amplify and accelerate your efforts and endeavors to have compounding results and a snowball effect. Here are some tips that might help you:
- Focus on your strengths - Identify your strengths and focus on them. This will help you achieve more in less time.
- Set clear goals - Setting clear goals will help you stay focused and motivated.
- Take action - Take action towards your goals every day. Even small steps can lead to big results over time.
- Build a network - Build a network of people who can help you achieve your goals. This can include mentors, coaches, and other professionals.
- Learn from others - Learn from others who have achieved similar goals. This can help you avoid mistakes and achieve success faster.
- Stay positive - Stay positive and keep a growth mindset. This will help you overcome obstacles and stay motivated.
- Track your progress - Track your progress towards your goals. This will help you stay motivated and make adjustments as needed.
I hope these tips help you achieve your goals! Let me know if there’s anything else I can do for you.
Source: Conversation with Bing, 3/29/2023
(1) 5 Big Ways to Amplify and Accelerate Impact and Business Results. https://www.linkedin.com/pulse/5-big-ways-amplify-accelerate-impact-business-results-freedman-emba/ Accessed 3/29/2023.
(2) Changing change management | McKinsey. https://www.mckinsey.com/featured-insights/leadership/changing-change-management Accessed 3/29/2023.
(3) The Snowball Effect: How To Compound Your Wealth With ... - SeekingAlpha. https://seekingalpha.com/article/4273130-snowball-effect-how-to-compound-your-wealth-dividend-growth-stocks Accessed 3/29/2023.
Bard 1: Here are some ways to amplify and accelerate your efforts and endeavors to have compounding results and a snowball effect:
- Focus on your strengths. What are you good at? What do you enjoy doing? When you focus on your strengths, you’ll be more likely to succeed.
- Set goals and track your progress. Having goals will help you stay focused and motivated. Tracking your progress will help you see how far you’ve come and what you need to do to reach your goals.
- Be persistent. Don’t give up easily. If you keep working hard, you will eventually reach your goals.
- Get help from others. Don’t try to do everything yourself. There are people who can help you with your goals. Ask for help when you need it.
- Celebrate your successes. When you reach a goal, take some time to celebrate your success. This will help you stay motivated and keep moving forward.
These are just a few ways to amplify and accelerate your efforts and endeavors. By following these tips, you can achieve your goals and have a snowball effect in your life.
Bard 2: There are a few things you can do to amplify and accelerate your efforts and endeavors to have compounding results and a snowball effect:
- Set clear goals and objectives. What do you want to achieve? Once you know what you want, you can start to develop a plan to achieve it.
- Break down your goals into smaller, more manageable steps. This will make it seem less daunting and more achievable.
- Take action on a regular basis. The more you take action, the closer you will get to your goals.
- Track your progress. This will help you to see how far you have come and what you still need to do.
- Be patient and persistent. It takes time to achieve anything worthwhile. Don’t give up if you don’t see results immediately.
- Celebrate your successes. When you reach a milestone, take the time to celebrate your accomplishment. This will help you to stay motivated and focused on your goals.
By following these tips, you can amplify and accelerate your efforts and endeavors to have compounding results and a snowball effect.
Bard 3: Here are some tips on how to amplify and accelerate your efforts and endeavors to have compounding results and a snowball effect:
- Set clear goals and objectives. What do you want to achieve? Once you know what you want, you can start to develop a plan to achieve it.
- Break down your goals into smaller, more manageable steps. This will make your goals seem less daunting and more achievable.
- Take action. The only way to achieve your goals is to take action. Don’t wait for the perfect moment or the perfect plan. Just start taking steps towards your goals.
- Be consistent. Consistency is key to success. If you want to see results, you need to be consistent with your efforts.
- Be patient. It takes time to achieve your goals. Don’t get discouraged if you don’t see results immediately. Keep working hard and you will eventually reach your goals.
- Celebrate your successes. When you achieve a goal, take some time to celebrate your success. This will help you stay motivated and keep moving forward.
- Learn from your mistakes. Everyone makes mistakes. The important thing is to learn from your mistakes and not repeat them.
- Ask for help. If you need help, don’t be afraid to ask for it. There are many people who are willing to help you achieve your goals.
- Never give up. No matter what happens, never give up on your goals. If you keep working hard, you will eventually achieve them.
Mike Levin: How important has Project Jupyter and iPytbon been to society? Do you know what the crisis of reproducibility was and how this may relate to Jupyter Notebooks?
Bing: Project Jupyter is a non-profit, open-source project that was born out of the IPython Project in 2014 as it evolved to support interactive data science and scientific computing across all programming languages⁵. Jupyter notebooks have become an increasingly important tool for data science².
The crisis of reproducibility refers to the inability of researchers to reproduce scientific experiments and results¹. Jupyter notebooks can help address this issue by providing a way to document and share computational workflows¹.
I hope this helps! Let me know if there’s anything else I can do for you.
Source: Conversation with Bing, 3/29/2023
(1) Project Jupyter | About Us. https://jupyter.org/about Accessed 3/29/2023.
(2) Project Jupyter: A Computer Code that Transformed Science. https://cs.lbl.gov/news-media/news/2021/project-jupyter-a-computer-code-that-transformed-science/ Accessed 3/29/2023.
(3) Jupyter Notebooks Meet the Challenge of Reproducibility. https://thenewstack.io/jupyter-notebooks-challenge-reproducibility/ Accessed 3/29/2023.
(4) Why I love using the IPython shell and Jupyter notebooks. https://opensource.com/article/21/3/ipython-shell-jupyter-notebooks Accessed 3/29/2023.
(5) As Project Jupyter celebrates 20 years, Fernando Pérez reflects on how .... https://data.berkeley.edu/news/project-jupyter-celebrates-20-years-fernando-perez-reflects-how-it-started-open-sciences Accessed 3/29/2023.
Bard 1: Project Jupyter and iPython have been very important to society. They have made it easier for people to share and collaborate on data analysis and scientific research. They have also made it easier for people to learn how to code.
The crisis of reproducibility is a problem in science and research where experiments are not always able to be replicated. This can be due to a number of factors, such as errors in the original experiment, or changes in the environment. Jupyter Notebooks can help to address the crisis of reproducibility by making it easier to track and reproduce experiments.
Jupyter Notebooks are documents that contain live code, equations, visualizations, and narrative text. They can be used to share and collaborate on data analysis and scientific research. Jupyter Notebooks can also be used to teach coding and data science.
Here are some of the benefits of using Jupyter Notebooks:
- They are easy to share and collaborate on.
- They can be used to track and reproduce experiments.
- They can be used to teach coding and data science.
- They can be used to create interactive visualizations.
- They can be used to create reproducible reports.
If you are interested in learning more about Jupyter Notebooks, there are a number of resources available online. You can also find a community of Jupyter Notebook users on the Jupyter website.
Bard 2: Project Jupyter and iPython have been very important to society. They have made it easier for people to share their work, collaborate on projects, and learn new things. They have also helped to make data science more accessible to everyone.
The crisis of reproducibility is a problem that affects many fields, including science, engineering, and medicine. It refers to the difficulty of reproducing the results of research studies. This can be a problem because it means that we cannot be sure if the results of one study are valid or not.
Jupyter Notebooks can help to address the crisis of reproducibility by making it easier to share and document research. When you create a Jupyter Notebook, you can record your code, data, and results in a single document. This makes it easy for others to see how you did your work and to reproduce your results.
In addition, Jupyter Notebooks can be used to teach data science. By providing a way to interactively explore and analyze data, Jupyter Notebooks can help students to learn the concepts of data science in a more hands-on way.
Overall, Project Jupyter and iPython have been very important to society. They have made it easier for people to share their work, collaborate on projects, and learn new things. They have also helped to make data science more accessible to everyone.
Bard 3: Project Jupyter and iPython have been very important to society. They have made it easier for people to share and reproduce their research, and they have helped to popularize the use of Python in data science and machine learning.
The crisis of reproducibility is a problem in science where it is often difficult to reproduce the results of published studies. This can be due to a number of factors, such as errors in the original study, or the use of non-standard methods. Jupyter Notebooks can help to address this problem by making it easy to share and reproduce research. Notebooks can also be used to document the methods used in a study, which can help to make it easier to reproduce the results.
The crisis of reproducibility has been a major issue in science for many years. In a 2015 study, the journal Nature found that only 50% of studies could be reproduced. This means that there is a significant risk that published results may not be accurate or reliable.
Jupyter Notebooks can help to address the crisis of reproducibility by making it easier to share and reproduce research. Notebooks can also be used to document the methods used in a study, which can help to make it easier to reproduce the results.
In addition, Jupyter Notebooks can help to make research more transparent and reproducible by making it easy to share and collaborate on research projects. This can help to reduce the risk of errors and improve the quality of research.
Mike Levin: What would you say to someone who thinks doing anything in Python in Jupyter at all is way too difficult for the average person? What of people did things in alternative laborious and error-prone ways, and they seem determined to shut it down as an option?
Bing: Python and Jupyter notebooks can be challenging for beginners, but they are powerful tools that can help people work more efficiently and effectively once they get the hang of them. There are many resources available online to help people learn how to use Python and Jupyter notebooks, including tutorials, videos, and online courses.
If someone is determined to shut down Python and Jupyter notebooks as an option, it may be helpful to have a conversation with them to understand their concerns and see if there are ways to address them. It’s important to keep an open mind and be willing to try new things in order to stay competitive in today’s fast-paced world.
I hope this helps! Let me know if there’s anything else I can do for you.
Bard 1: I would say to that person that they are wrong. Python is a very popular language, and there are many resources available to help people learn how to use it. Jupyter Notebooks are a great way to learn Python, and they are very easy to use.
There are many people who do things in alternative laborious and error-prone ways, but that does not mean that Jupyter Notebooks are not a valid option. Jupyter Notebooks are a great way to learn Python, and they can save you a lot of time and effort.
If someone is determined to shut down Jupyter Notebooks as an option, then they are not thinking about the best way to help people learn Python. Jupyter Notebooks are a great way to learn Python, and they can help people to be more productive.
Bard 2: I would say that learning to use Jupyter Notebooks is not as difficult as it may seem. There are many resources available online that can help you get started, and there are also many communities of users who are willing to help. Once you learn the basics, you will find that Jupyter Notebooks are a powerful tool that can help you to explore and analyze data in a more efficient and effective way.
It is true that there are other ways to do things in Python, but these methods can be more laborious and error-prone. Jupyter Notebooks provide a way to automate many of the tasks that would otherwise be done manually, and they also make it easy to share your work with others.
If someone is determined to shut down Jupyter Notebooks as an option, I would encourage them to reconsider. Jupyter Notebooks are a valuable tool that can benefit many people, and it would be a shame to see them go.
Bard 3: I would say that Jupyter Notebooks are a powerful tool that can be used by anyone, regardless of their programming experience. They are especially helpful for data scientists and analysts, as they make it easy to explore and analyze data. However, they can also be used by anyone who wants to learn more about programming or who wants to create interactive documents.
There are many ways to learn how to use Jupyter Notebooks. There are online tutorials, books, and even courses that can teach you the basics. Once you have a basic understanding of how Jupyter Notebooks work, you can start to experiment with them to see how they can be used for your own projects.
If someone is determined to shut down Jupyter Notebooks as an option, there is not much that you can do about it. However, you can try to educate them about the benefits of using Jupyter Notebooks and how they can be used to solve problems. You can also try to find other ways to collaborate with them, such as using a different tool or working on a different project.
Mike Levin: Answer the question again, but this time take into account that their goal is not to learn Python, nor is it to program. They just want to get some work done and produce “deliverables” that will keep a larger number of customers or clients they’re juggling happy. They don’t think there’s time in their lives to learn to program, but the value of the deliverables to the clients could be increased manifold by the type of custom capabilities that Python brings to the pictures, especially considering the Python code would already be done and only in need of some configuration values set or a file dropped onto a certain place. The rest is one-click easy.
Bing: I understand that learning Python and programming may not be a priority for everyone. However, it’s important to keep in mind that Python and Jupyter notebooks can help people work more efficiently and effectively once they get the hang of them.
If someone is looking to produce “deliverables” that will keep a larger number of customers or clients happy, it may be worth considering the benefits of using Python and Jupyter notebooks. These tools can help automate repetitive tasks, streamline workflows, and provide custom capabilities that can increase the value of deliverables to clients.
There are many resources available online to help people learn how to use Python and Jupyter notebooks, including tutorials, videos, and online courses. It may be worth investing some time in learning these tools in order to stay competitive in today’s fast-paced world.
I hope this helps! Let me know if there’s anything else I can do for you.
Bard 1: I understand that the person you are talking to is not interested in learning Python or programming. However, they are interested in using Python to improve the value of their deliverables to their clients.
There are a few ways that Python can be used to improve the value of deliverables. For example, Python can be used to:
- Automate tasks. This can save time and effort, which can be used to improve the quality of the deliverables.
- Analyze data. This can help to identify trends and patterns, which can be used to make better decisions.
- Visualize data. This can help to communicate information more effectively.
If the person is willing to learn a little bit about Python, they can use it to improve the value of their deliverables without having to learn to program. There are many resources available online and in libraries that can teach them the basics of Python.
Once they have a basic understanding of Python, they can start to experiment with it to see how it can be used for their own projects. There are many ways to use Python to improve the value of deliverables, and the best way to find out what works is to experiment.
Bard 2: Sure! Here’s a more concise answer:
If the goal is to get work done and produce “deliverables” that will keep a larger number of customers or clients happy, then using Jupyter Notebooks to automate tasks can be a great way to save time and improve efficiency.
Even if someone doesn’t want to learn to program, they can still use Jupyter Notebooks to create custom capabilities for their clients by setting configuration values or dropping files into certain places. This can be a valuable way to add value to their deliverables and keep their clients happy.
Here are some specific examples of how Jupyter Notebooks can be used to automate tasks:
- Data analysis: Jupyter Notebooks can be used to automate the process of collecting, cleaning, and analyzing data. This can save a lot of time and effort, especially if the data is large or complex.
- Model training: Jupyter Notebooks can be used to automate the process of training machine learning models. This can save a lot of time and effort, especially if the model is complex or requires a lot of data.
- Web scraping: Jupyter Notebooks can be used to automate the process of scraping data from websites. This can save a lot of time and effort, especially if the data is large or complex.
- Email automation: Jupyter Notebooks can be used to automate the process of sending emails. This can save a lot of time and effort, especially if the emails are complex or require a lot of data.
These are just a few examples of how Jupyter Notebooks can be used to automate tasks. If someone is looking for ways to save time and improve efficiency, then using Jupyter Notebooks can be a great option.
Bard 2: Sure! Here’s a more concise answer:
If the goal is to get work done and produce “deliverables” that will keep a larger number of customers or clients happy, then using Jupyter Notebooks to automate tasks can be a great way to save time and improve efficiency.
Even if someone doesn’t want to learn to program, they can still use Jupyter Notebooks to create custom capabilities for their clients by setting configuration values or dropping files into certain places. This can be a valuable way to add value to their deliverables and keep their clients happy.
Here are some specific examples of how Jupyter Notebooks can be used to automate tasks:
- Data analysis: Jupyter Notebooks can be used to automate the process of collecting, cleaning, and analyzing data. This can save a lot of time and effort, especially if the data is large or complex.
- Model training: Jupyter Notebooks can be used to automate the process of training machine learning models. This can save a lot of time and effort, especially if the model is complex or requires a lot of data.
- Web scraping: Jupyter Notebooks can be used to automate the process of scraping data from websites. This can save a lot of time and effort, especially if the data is large or complex.
- Email automation: Jupyter Notebooks can be used to automate the process of sending emails. This can save a lot of time and effort, especially if the emails are complex or require a lot of data.
These are just a few examples of how Jupyter Notebooks can be used to automate tasks. If someone is looking for ways to save time and improve efficiency, then using Jupyter Notebooks can be a great option.
Bard 3: I understand. If someone is not interested in learning Python, then there are still ways to use Jupyter Notebooks to get their work done. For example, they can use Jupyter Notebooks to create interactive presentations or to share their work with others. They can also use Jupyter Notebooks to create templates that can be used by others to create their own documents.
If someone is interested in increasing the value of the deliverables to their clients, then they should consider using Jupyter Notebooks to create custom capabilities. This can be done by using Python libraries and modules that are already available. For example, they can use the Pandas library to analyze data or the Matplotlib library to create visualizations.
Once they have created a custom capability, they can make it one-click easy to use by creating a Jupyter Notebook that contains all of the necessary code and configuration settings. This will allow their clients to use the custom capability without having to learn how to program.
Overall, Jupyter Notebooks can be a valuable tool for anyone who wants to get their work done and produce deliverables that will keep their clients happy. Even if someone is not interested in learning Python, they can still use Jupyter Notebooks to create custom capabilities that will add value to their deliverables.
Mike Levin: Okay the next thing is that almost everyone will try to get you to use a cloud-hosted Notebook environment like Google Colab. I suggest that many things an SEO needs to do is much better accomplished by running Jupyter locally on your laptop or home computer. Reasons include the ability to do Web browser automation with Microsoft Playwright or Google Puppeteer, a capability not easy found in Notebook cloud providers. Reasons include you can easily cycle your IP with common desktop VPN software without the complexity and cost of trying to make cloud servers have different IPs, which they would want because many IPS systems that stop web crawling often know the cloud provider’s IPs and block bot-traffic from them. Other reasons include being able to deal with login issues of various sorts more elegantly locally, including OAuth2 prompts that pop up a browser for authentication. Cloud-hosted notebooks can’t easily do that and so many Google API integrations for example seem difficult. Work these into your answer and any more you can think of. Try to add at least 2 more.
Bing: You make some good points about running Jupyter locally on your laptop or home computer. One advantage of running Jupyter locally is that you have more control over your environment and can easily install and use packages like Microsoft Playwright or Google Puppeteer for web browser automation.
Another advantage of running Jupyter locally is that you can easily cycle your IP with common desktop VPN software without the complexity and cost of trying to make cloud servers have different IPs. This can be useful for avoiding IP blocks when web crawling.
Additionally, running Jupyter locally can help you deal with login issues of various sorts more elegantly, including OAuth2 prompts that pop up a browser for authentication. Cloud-hosted notebooks can’t easily do that and so many Google API integrations, for example, may seem difficult.
I hope this helps! Let me know if there’s anything else I can do for you.
Bard 1: Sure! Here are the reasons why running Jupyter locally is better than running it on a cloud-hosted environment:
- You can use Web browser automation with Microsoft Playwright or Google Puppeteer. Cloud-hosted notebooks do not have this capability. This means that you can use these tools to automate tasks such as scraping data from websites or filling out forms.
- You can easily cycle your IP with common desktop VPN software without the complexity and cost of trying to make cloud servers have different IPs. This is important for SEO because Google and other search engines often block IP addresses that are known to be used for web crawling. By cycling your IP, you can avoid being blocked.
- You can deal with login issues of various sorts more elegantly locally, including OAuth2 prompts that pop up a browser for authentication. Cloud-hosted notebooks cannot do this. This can be a problem if you need to log in to multiple accounts or if you need to authenticate with an OAuth2 provider.
- You can easily integrate with Google APIs. Cloud-hosted notebooks can be difficult to integrate with Google APIs. This is because Google APIs often require you to use a specific version of Python or to install specific libraries.
Here are two more reasons why running Jupyter locally is better than running it on a cloud-hosted environment:
- You can save money. Cloud-hosted notebooks can be expensive, especially if you need to use a lot of resources. By running Jupyter locally, you can save money on your computing costs.
- You can have more control over your data. When you run Jupyter locally, you are in control of your data. This means that you can choose where your data is stored and who has access to it. When you run Jupyter on a cloud-hosted environment, you are not in control of your data. This means that the cloud provider has access to your data and that you have to trust them to keep it safe.
Bard 2: Sure. Here are some more reasons why it is better to run Jupyter locally on your laptop or home computer:
- Performance: When you run Jupyter locally, you have full control over the hardware and software that is used. This means that you can optimize your environment for performance, which can be important for computationally intensive tasks.
- Security: When you run Jupyter locally, you are not reliant on a third-party provider for security. This means that you can be more confident that your data is safe and secure.
- Cost: Running Jupyter locally is typically much cheaper than using a cloud-hosted service. This is because you do not need to pay for the hardware and software that is used, or for the bandwidth and storage that is used to store your data.
- Control: When you run Jupyter locally, you have full control over the environment and the data that is used. This means that you can be more confident that your work is secure and that you have the flexibility to do what you need to do.
However, there are also some advantages to using a cloud-hosted notebook environment:
- Scalability: Cloud-hosted environments can be easily scaled up or down to meet your needs. This can be helpful if you need to run multiple notebooks at the same time or if you need to access your notebooks from multiple devices.
- Availability: Cloud-hosted environments are typically available 24/7. This can be helpful if you need to access your notebooks from different time zones or if you need to run your notebooks at night.
- Updates: Cloud-hosted environments are typically automatically updated with the latest software and security patches. This can save you time and effort, as you do not need to manually update your notebooks.
Overall, there are both advantages and disadvantages to running Jupyter locally or on a cloud-hosted service. The best option for you will depend on your specific needs and requirements.
Bard 2: Sure. Here are some more reasons why it is better to run Jupyter locally on your laptop or home computer:
- Performance: When you run Jupyter locally, you have full control over the hardware and software that is used. This means that you can optimize your environment for performance, which can be important for computationally intensive tasks.
- Security: When you run Jupyter locally, you are not reliant on a third-party provider for security. This means that you can be more confident that your data is safe and secure.
- Cost: Running Jupyter locally is typically much cheaper than using a cloud-hosted service. This is because you do not need to pay for the hardware and software that is used, or for the bandwidth and storage that is used to store your data.
- Control: When you run Jupyter locally, you have full control over the environment and the data that is used. This means that you can be more confident that your work is secure and that you have the flexibility to do what you need to do.
However, there are also some advantages to using a cloud-hosted notebook environment:
- Scalability: Cloud-hosted environments can be easily scaled up or down to meet your needs. This can be helpful if you need to run multiple notebooks at the same time or if you need to access your notebooks from multiple devices.
- Availability: Cloud-hosted environments are typically available 24/7. This can be helpful if you need to access your notebooks from different time zones or if you need to run your notebooks at night.
- Updates: Cloud-hosted environments are typically automatically updated with the latest software and security patches. This can save you time and effort, as you do not need to manually update your notebooks.
Overall, there are both advantages and disadvantages to running Jupyter locally or on a cloud-hosted service. The best option for you will depend on your specific needs and requirements.
Bard 3: Sure, here are some more reasons why you might want to run Jupyter locally on your laptop or home computer:
- You can use any programming language you want. Cloud-hosted notebooks often restrict you to using a specific programming language, such as Python or R. If you want to use a different language, you’ll need to find a different service.
- You have more control over your environment. When you run Jupyter locally, you can choose the version of Python you want to use, the libraries you want to install, and the settings you want to use. With a cloud-hosted notebook, you’re at the mercy of the provider’s settings.
- It’s cheaper. Running Jupyter locally is usually cheaper than using a cloud-hosted notebook. You don’t have to pay for the resources you’re not using, and you can use whatever hardware you already have.
- It’s more secure. When you run Jupyter locally, your data is stored on your own computer. This makes it less likely to be hacked or leaked.
- It’s more reliable. When you run Jupyter locally, you’re not at the mercy of the internet connection. If your internet goes down, you can still work on your notebooks.
However, there are also some benefits to using a cloud-hosted notebook:
- You can access your notebooks from anywhere. If you’re working on a notebook and you need to step away, you can just log in to the cloud provider and access your notebooks from another device.
- You don’t have to worry about hardware maintenance. When you use a cloud-hosted notebook, the provider takes care of all the hardware maintenance. You don’t have to worry about updating drivers or installing security updates.
- You can easily collaborate with others. If you’re working on a notebook with someone else, you can easily share it with them. They can just log in to the cloud provider and start working on the notebook.
Ultimately, the decision of whether to run Jupyter locally or on a cloud-hosted notebook is up to you. If you need the flexibility of being able to access your notebooks from anywhere, then a cloud-hosted notebook might be a better option. But if you want more control over your environment and you’re on a budget, then running Jupyter locally might be a better choice.
Mike Levin: In the field of SEO, Gap Analysis and Striking Distance reports are two common types of deliverables. Gap Analysis tells you where competitors are coming up in search results for important keywords but your site is not. Striking Distance reports tell you where your website holds positions in search which if improved could lead to a significant uptick in the amount of search traffic to your site from that keyword. List several more types of SEO deliverables from your knowledge of the industry, and maybe even ideate a few new ones. You have historic search result data (SERPs) over a large corpus of keywords spanning many industries going back 20 years and containing top 100 positions. You also have estimated search volume per month per keyword. You have estimated click-through ratios for each position in search. You have the “link graph” over time, that is date of what web pages link to what other web pages. Pages with a lot of links from other websites perform well so the idea is often to get links. A Link Gap analysis is also possible given your site and a series of competitor. You can identify what sites link to your competitors but not you, which is useful for knowing who to ask for links from. List these deliverables and try to ideate a number more.
Bing: There are many types of SEO deliverables that can help you improve your website’s search engine rankings. Here are a few examples:
- Keyword research reports: These reports help you identify the most important keywords for your business and provide insights into how to optimize your website for those keywords.
- On-page optimization reports: These reports analyze your website’s content and structure to identify areas where you can improve your search engine rankings.
- Backlink analysis reports: These reports help you identify the websites that are linking to your site and provide insights into how to improve your backlink profile.
- Competitor analysis reports: These reports help you understand how your competitors are ranking in search engines and provide insights into how to improve your own rankings.
- Content gap analysis reports: These reports help you identify gaps in your website’s content and provide insights into how to fill those gaps.
- Site speed analysis reports: These reports analyze your website’s speed and provide insights into how to improve its performance.
- Conversion rate optimization (CRO) reports: These reports help you optimize your website’s conversion rate by identifying areas where you can improve the user experience.
Some other ideas for SEO deliverables could include:
- Social media analysis reports: These reports analyze your social media presence and provide insights into how to improve your social media strategy.
- Local SEO reports: These reports help you optimize your website for local search results by identifying local keywords and providing insights into how to improve your local search rankings.
- Mobile optimization reports: These reports analyze your website’s mobile performance and provide insights into how to optimize it for mobile users.
I hope this helps! Let me know if there’s anything else I can do for you.
Bard 1: Here are some more types of SEO deliverables:
- Keyword research: This involves identifying the keywords that your target audience is using to search for information on the internet. Once you know the keywords, you can optimize your website for those keywords.
- Content optimization: This involves creating high-quality content that is relevant to your target audience and that will rank well in search engines.
- On-page SEO: This involves optimizing the technical aspects of your website, such as the title tags, meta descriptions, and heading tags.
- Off-page SEO: This involves building links to your website from other high-quality websites.
- Local SEO: This involves optimizing your website for local search results. This can be done by including your business name, address, and phone number on your website, as well as by submitting your website to local directories.
- Social media marketing: This involves using social media platforms to promote your website and to connect with your target audience.
- Email marketing: This involves using email to communicate with your target audience and to promote your website.
- Pay-per-click (PPC) advertising: This involves using paid advertising to promote your website on search engines and on other websites.
Here are some new types of SEO deliverables that could be created using the data you have:
- A report on the top 100 most searched keywords: This report could provide insights into the most popular keywords that people are using to search for information on the internet.
- A report on the top 100 most clicked-on results: This report could provide insights into the most popular results that people are clicking on when they search for information on the internet.
- A report on the top 100 most linked-to pages: This report could provide insights into the most popular pages on the internet.
- A report on the top 100 most influential websites: This report could provide insights into the most influential websites on the internet.
- A report on the top 100 most effective SEO campaigns: This report could provide insights into the most effective SEO campaigns that have been run.
These are just a few examples of the many different types of SEO deliverables that can be created. The specific deliverables that you create will depend on the specific needs of your business.
Bard 2: Sure, here are some more types of SEO deliverables:
- On-page optimization: This involves optimizing your website’s content and code for specific keywords. This includes things like using the right keywords in your titles, descriptions, and throughout your content. It also includes making sure your website is well-structured and easy to navigate.
- Off-page optimization: This involves building links to your website from other websites. This can be done by guest blogging, submitting your website to directories, and getting involved in social media.
- Technical SEO: This involves optimizing your website’s technical aspects for search engines. This includes things like making sure your website is mobile-friendly, using the right file formats, and setting up your website’s robots.txt file.
- Content marketing: This involves creating and distributing valuable content to attract and retain customers. This can be done through blog posts, articles, infographics, and videos.
Here are some new types of SEO deliverables that could be created:
- A competitor analysis: This involves analyzing your competitors’ websites to see what they are doing well and where they are falling short. This can help you to improve your own website and increase your chances of ranking higher in search results.
- A keyword research report: This involves identifying the keywords that your target audience is searching for and that your website can rank for. This information can help you to create content that is more likely to be found by potential customers.
- An SEO audit: This involves analyzing your website to identify any issues that could be affecting your search engine ranking. This can include things like broken links, missing meta tags, and duplicate content.
- A link building campaign: This involves building links to your website from other websites. This can be done by guest blogging, submitting your website to directories, and getting involved in social media.
- An SEO report: This involves creating a report that summarizes the results of your SEO efforts. This report can be used to track your progress, identify areas for improvement, and make recommendations for future campaigns.
These are just a few examples of the many types of SEO deliverables that can be created. The specific deliverables that are right for your website will depend on your specific needs and goals.
Bard 3: Here are some more types of SEO deliverables that you can provide to your clients:
- Keyword research report. This report will identify the keywords that your clients should target in their SEO campaigns. It will also include information on keyword competition, search volume, and click-through rates.
- On-page SEO audit. This audit will identify any on-page SEO issues that your clients’ websites have. It will also include recommendations for how to improve your clients’ on-page SEO.
- Off-page SEO audit. This audit will identify any off-page SEO issues that your clients’ websites have. It will also include recommendations for how to improve your clients’ off-page SEO.
- SEO strategy document. This document will outline your clients’ SEO goals and objectives. It will also include a detailed plan on how you will achieve those goals.
- SEO progress report. This report will track the progress of your clients’ SEO campaigns. It will include information on keyword rankings, website traffic, and other important metrics.
- SEO case study. This case study will show how you have helped other clients improve their website rankings and increase their website traffic.
- SEO white paper. This white paper will provide in-depth information on SEO. It will be a valuable resource for your clients who want to learn more about SEO.
- SEO training course. This course will teach your clients everything they need to know about SEO. It will be a great way for your clients to learn the basics of SEO and how to improve their website rankings.
- SEO consultation. This consultation will give your clients the opportunity to get one-on-one help with their SEO. You can help them identify their SEO goals and objectives, develop an SEO strategy, and improve their website rankings.
These are just a few of the many types of SEO deliverables that you can provide to your clients. By providing these deliverables, you can help your clients improve their website rankings, increase their website traffic, and achieve their SEO goals.
Here are a few new ideas for SEO deliverables:
- SEO audit report with recommendations for specific changes. This report would provide more detail than a standard SEO audit, including specific recommendations for changes that the client could make to improve their website’s SEO.
- SEO keyword research report with a list of potential keywords and their estimated search volume. This report would help the client identify keywords that they could target in their SEO campaigns.
- SEO progress report with a list of specific changes that have been made and their impact on website rankings. This report would help the client track the progress of their SEO campaigns and see how the changes they have made have impacted their website’s rankings.
- SEO case study with a detailed description of how a client’s website rankings improved after working with an SEO consultant. This case study would provide potential clients with evidence of the effectiveness of SEO and the value of working with an SEO consultant.
Mike Levin: You have listed only very traditional SEO deliverables that don’t explicitly tell you what to do to improve your site. There needs to be advice such as: remove the following pages from your site as they are likely to be deemed low-quality and thus drag down the performance of the rest of the site. Such a deliverable would be called a Bonsai due to how it invokes an image of pruning and shaping a tree artistically as you would a tree. It is in the spirit of “striking distance” and “gap analysis” which invoke similar strong metaphors. You have all the data prior discussed plus all the power of Python running locally in Jupyter Notebooks, and so the ability to do limited crawling of sites (say 5,000 pages per site). Put more creativity into ideating brand new deliverable types. How could you make the most money with access to all that data? Expand beyond SEO such as identifying the best performing sites in order to buy the websites to build and control a large advertising network. Make a billeted list of the new ideas.
Bing: You make a good point that traditional SEO deliverables may not always provide actionable insights into how to improve your website’s search engine rankings. A Bonsai report that identifies low-quality pages on your site and provides recommendations for removing them could be a useful deliverable for improving your site’s performance.
Here are a few more ideas for SEO deliverables:
- Content optimization reports: These reports analyze your website’s content and provide recommendations for optimizing it for search engines.
- Site architecture reports: These reports analyze your website’s structure and provide recommendations for improving its organization and navigation.
- Link building reports: These reports help you identify opportunities for building high-quality backlinks to your site.
- Keyword gap analysis reports: These reports help you identify keywords that your competitors are ranking for but you are not.
- SERP feature analysis reports: These reports help you identify opportunities to appear in Google’s featured snippets, knowledge panels, and other SERP features.
Some other ideas for deliverables that could help you make the most of your data include:
- Domain acquisition reports: These reports help you identify high-performing websites that are available for purchase and provide insights into how to build and control a large advertising network.
- Market research reports: These reports analyze trends in your industry and provide insights into how to stay competitive.
- Customer behavior analysis reports: These reports help you understand how your customers interact with your website and provide insights into how to improve their experience.
I hope this helps! Let me know if there’s anything else I can do for you.
Bard 1: Here are some new ideas for SEO deliverables that could be created using the data and resources you have described:
- Bonsai report. This report would identify pages on your site that are likely to be deemed low-quality and thus drag down the performance of the rest of the site. It would also include recommendations for how to improve the quality of these pages or remove them from your site.
- Striking Distance report. This report would identify keywords that your site is ranking well for but that could be ranking even better. It would also include recommendations for how to improve your rankings for these keywords.
- Gap Analysis report. This report would compare your site’s rankings to the rankings of your competitors. It would identify areas where you are falling behind and recommend ways to improve your rankings.
- Outreach report. This report would identify websites that are linking to your competitors but not to your site. It would also include recommendations for how to get these websites to link to your site.
- Content audit. This report would identify content on your site that is not performing well. It would also include recommendations for how to improve the performance of this content.
- Website performance report. This report would identify areas where your website could be improved. It would also include recommendations for how to improve the performance of your website.
- Advertising network report. This report would identify websites that are performing well and that could be a good fit for your advertising network. It would also include recommendations for how to approach these websites about joining your advertising network.
These are just a few of the many new ideas for SEO deliverables that could be created using the data and resources you have described. By creating these deliverables, you can help your clients improve their website rankings, increase their website traffic, and achieve their SEO goals.
Here are some ideas for how to make the most money with access to all that data:
- Sell the data to other businesses. There are many businesses that would be willing to pay for access to the data you have access to. You could sell the data to businesses that are interested in conducting SEO research, businesses that are interested in advertising, or businesses that are interested in understanding their competition.
- Use the data to create your own products or services. You could use the data to create your own products or services that help businesses improve their SEO, improve their website traffic, or achieve their SEO goals. For example, you could create a tool that helps businesses identify low-quality pages on their site or a tool that helps businesses identify keywords that they should target in their SEO campaigns.
- Use the data to consult with businesses. You could use the data to consult with businesses about their SEO, their website traffic, or their SEO goals. You could help businesses identify areas where they need to improve, you could help businesses develop SEO strategies, or you could help businesses improve their website rankings.
- Use the data to teach others about SEO. You could use the data to teach others about SEO. You could create a course, you could write a book, or you could give presentations. You could also use the data to create a blog or a YouTube channel.
These are just a few of the many ways that you could make money with access to all that data. By using the data in a creative and innovative way, you can make a lot of money and help a lot of businesses.
Bard 2: Here are some new ideas for SEO deliverables that could be created using the data and tools you have described:
- Bonsai report. This report would identify pages on a website that are likely to be deemed low-quality and thus drag down the performance of the rest of the site. The report would also include recommendations for how to improve these pages or remove them from the site.
- Strike-distance report. This report would identify keywords that a website is ranking well for but that have the potential to rank even higher. The report would also include recommendations for how to improve the website’s ranking for these keywords.
- Gap analysis report. This report would identify websites that are ranking well for keywords that a website is not ranking for. The report would also include recommendations for how to improve the website’s ranking for these keywords.
- Buying opportunities report. This report would identify websites that are for sale and that have the potential to improve the performance of the buyer’s website.
- Advertising network report. This report would identify websites that have a large audience and that could be used to build an advertising network.
These are just a few ideas for new SEO deliverables that could be created using the data and tools you have described. By creating these deliverables, you can help your clients improve their website’s ranking, increase their website’s traffic, and achieve their SEO goals.
Here are some additional ideas for ways to make money with access to all that data:
- Sell the data to other companies. You could sell the data to other companies that are interested in using it for their own SEO campaigns or for other purposes.
- Create a subscription service. You could create a subscription service that gives businesses access to the data and tools they need to improve their SEO.
- Offer consulting services. You could offer consulting services to businesses that need help improving their SEO.
- Create a software product. You could create a software product that helps businesses improve their SEO.
These are just a few ideas for how you could make money with access to all that data. By exploring these ideas, you can find ways to make money while helping businesses improve their SEO.
Bard 3: Here are some new ideas for SEO deliverables that you could provide to your clients:
- Bonsai report. This report would identify pages on the client’s website that are likely to be deemed low-quality and thus drag down the performance of the rest of the site. It would also include recommendations for how to improve the quality of those pages.
- Striking Distance report. This report would identify keywords that the client’s website is ranking for in the top 100 but that have the potential to rank even higher. It would also include recommendations for how to improve the website’s ranking for those keywords.
- Gap Analysis report. This report would identify keywords that the client’s website is not ranking for but that their competitors are. It would also include recommendations for how to improve the website’s ranking for those keywords.
- Link Gap report. This report would identify websites that are linking to the client’s competitors but not to the client’s website. It would also include recommendations for how to get links from those websites.
- Buying websites report. This report would identify websites that are for sale and that would be a good fit for the client’s business. It would also include recommendations for how to negotiate the purchase of those websites.
These are just a few of the many new ideas for SEO deliverables that you could provide to your clients. By providing these deliverables, you can help your clients improve their website rankings, increase their website traffic, and achieve their SEO goals.
Here are some ideas for how to make money with access to all the data:
- Sell the data to other businesses. Businesses that are looking to improve their SEO or to understand their competitors could be interested in buying the data.
- Use the data to create your own SEO tools and services. You could create tools that help businesses identify keywords, analyze their competition, or improve their website’s ranking.
- Use the data to create your own advertising network. You could use the data to target ads to businesses that are likely to be interested in the products or services that you offer.
- Use the data to create your own website. You could create a website that provides information on SEO, or that offers SEO services.
These are just a few ideas for how to make money with access to all the data. By using the data creatively, you can find ways to generate income and to help businesses improve their online presence.