If You Put Your Best Foot Forward, They Will Come.
If your content is not getting your audience merely by existing, you’re paying to acquire it or working hard to promote it.
Search engine optimization (SEO) is undergoing it’s first sea-change in decades as a result of AI. We see the practice of using niche pages (long-tail) dying out, in favor of fewer “blessed” pages that rise to the top, deemed expert, experienced and authoritative, and therefore trustworthy. E-E-A-T.
Best Foot Forward SEO
This shift from long-tail optimization to fewer but better pages can be described as always putting your best foot forward, or BFF SEO. I have dusted off and refreshed my old Free and Open Source SEO product, Pipulate, to help recalibrate myself and anyone willing to follow along to the new BFF reality.
I Will Not Not Blog
Best Foot Forward SEO, huh? So the age of site-sculpting is upon as again, like in the days of trying to control PageRank flow? Remember when all the toolbars showed it, and it updated occasionally? Oh, now there was a metric! What’s that URL’s PR? Oh, if it’s such-and-such then a link from it is worth $X.
Someone got fed up at Google. Someone got fed up and removed the referrer variable in the request made by your browser to a website if you’re coming from Google. That was the rise of https protocol and “Not Provided” as a traffic referral source, aside from the Google domain. So you could still identify it as a Google search referral. Just not on what keyword nor how many pages deep into search. POOF away goes the SEO’s best spam-cannon fodder.
And so on went the trend in an ongoing cat-and-mouse game between Google, maximizing profits while still giving the best search results, and SEOs playing directly into what is known to work favorably for you in terms of what and how keywords are used in publishing, and other technical details about publishing. It’s always tweaking, doing more of what works because we monitor and learn. But it’s also now being an AI psychologist.
Or perhaps that may be a Google Web Results quality assurance team AI-trainer. Who is the arbitrator of what is and isn’t quality? Oh, Google. So a good reading of the Google Quality Guidelines is in order, because people saying whether your site is quality or not are going to be reading that as their guides, which trains the AI, and kooky feedback-loops of whirlpools of common wisdom kick in. You thought you heard an echo chamber before? Just wait until an AI is amplifying all that back at you, infinite-fold.