A Short Bio of Mike Levin (the one in purple)
Mike Levin started out 25 years ago in technology and marketing at legendary Commodore Computers (CBM), where he lived one of the world’s great case studies of how superior tech doesn’t always win. His addiction to doing cool things with tech led him to dabbling in Windows during Active Server Pages days, where he spawned the HitTail Web 2.0 keyword tool for SEO named one of the most innovative products by BusinessWeek in 2006, now ported to Ruby on Rails and still going strong—though Mike has long-since moved to Python.
As the rules of SEO changed, so did the tools. Mike created 360iTiger for one of today’s hottest marketing firms, which crawled websites directly into Google Spreadsheets, among its dozens of other mash-up functions that included social media and influencer marketing—helping 360i receive top position in Forrester’s 2012 annual Wave Report. During this time, Mike also assisted with getting one of the most notorious Google-bans of all-time lifted for JCPenney, and was trusted at the helm of such SEO engagements as Apple and Kraft.
Today, he’s an active participant in the Github community, leading two projects: Pipulate, a free SEO and Social Media tool; and Levinux, a way to get hands-on experience with “old-skool” Linux Server before actually buying a Raspberry Pi. Mike spins this technology into proprietary secret weapons for the SEO department at Flying Point Digital, where he’s helping push forward state-of-the-art best practices in this rapidly evolving industry.
Design, Programming & Communication (an eternal golden braid)
Design is thought—or at least, thoughtfulness. Programming is bringing order and reproducibility to those thoughts, while Communication is effectively transmitting those those thoughts to others. These 3 things rarely work together in perfect unison, but when they do, it can be magical.
Why SEO Encompasses Half of Marketing
I am in a much-maligned field, because… just when I thought I was out… well, you know. My multidisciplinary restlessness drives me to explore new incarnations of age-old human truths—namely how the grapevine, watercooler, or whatever you want to call the thing that happens when you drop something interesting into the midst of the chattering masses—think the opening scene of 2001, a Space Odyssey. We are coded to be who and what we are, and so long as that’s true, there will be SEO—or some-such variation where the payload-design has pre-determined that it will propagate causing those who are forced to continuously shell out precious resources (pay for advertising) to be jealous. I’m doing this today for myself with Levinux and Pipulate so when I talk the talk, people see that I actually have walked the walk.
- Friends of this blog: Actor, Boris Zilberman.