I am juggling a lot. I am an SEO Director of Strategy, and interact with a variety of Fortune 500-type clients on weekly phone-calls, and have responsibility for the overall success of the engagements. I am also the creator and sysadmin of a Web 2.0 application named HitTail, which is a tracking system like Google Analytics that has to be running 24/7, and as it turns out, I have the ultimate responsibility for it staying up, which is prompting a new chapter in my life, one in which I juggle an impossibly large workload, and make it all work.

Oh yeah, I also have a wife, a house full of pets, and a baby on the way. Did I mention that?

The nature of the professional work I juggle includes the highly technical, such as segmenting Internet switches into vlans, managing DNS, installing servers, hardening operating systems, configuring firewalls. I also architect the applications that live on these servers, and program in ASP Classic on Windows and in Python on Linux. I have a little knowledge about a great many CMS’s (content management systems) and API’s (application programming interfaces). All this techie stuff, I’ve done in order to perform the work-at-hand over the years.

But in addition to the technical, I also deal with the highly personal, interacting directly with clients, going along on sales pitches, conducting training sessions, and being deeply engaged in online social media. My effectiveness in these personal environments, I believe comes in great part by my deep immersion in the technical aspects of my work. I feel like I can speak with authority. Whenever my authority on a topic is slipping, I feel pangs of guilt and integrity issues arise, and I quickly research and try to get some hands-on experience with the new subject-matter, which results in me juggling even more.

I’m writing this article in order to provide some clarity concerning this next phase in my life, in which a kid will imminently be on the scene, right as my responsibility for HitTail increases, and I expand my specialty from being predominantly SEO (search engine optimization) to being predominantly social. There is an eternal battle between “who you know” and “what you know”. Who you know usually wins, but the Internet has changed that, and Google in particular has given rise to a decade-and-a-half where “what you know” reigned supreme. Therefore, my specializing in SEO, which reaches out to researchers who trust Google as the arbitrator of all human knowledge.

But now with Facebook, and to a much lesser degree, Twitter, the pendulum is swinging back in favor of “who you know”. I say this, because Facebook not long ago announced they had 400 million users. That’s almost half-way to a billion, and I feel they will be at a billion in not too long, which is 1/6th of the world population. Could the writing on the wall be any clearer? As massive of a force Google is, and to a great degree will continue to be, Facebook is bigger.

Huh? Bigger than Google? Sure! General research, and asking questions that somehow resembles “work” is something only inquiring minds do. Googling’s for geeks. And while the human animal is by nature very inquisitive, it is even more by nature social. Any given person is much more certain to interact with people, get their stories, and “check in” on a daily basis than they are to do some form of research. I dare say that on the whole, someone could go a whole day without using Google without any sense of withdrawal, but not so with Facebook. Once you grow up with Facebook in your life, you can go without it, but you’ll feel it.

Would you rather have your peep’s taken away, or your reference library? Yes, there are those who will answer reference library, but the majority will value their easy social interactions more.

So anyway, I’m writing this article to clarify my thinking, and to get myself publicly committed to handling this impossible workload, without letting down any of my followers and audience, from my day-job employers (and yes, it is much more than a day job), to my HitTail fans and audience (with whom I will be re-engaging), and most importantly, my family, wife, and impending child.

If you want something done, ask a busy person to do it. That’s because a busy person is spontaneously expert at the general process of getting stuff done and being effectively, even while the world is moving very quickly around them. I want to be that busy person. I have to be that busy person. And here I am writing an article like this, wasting, maybe an hour and a half. But that’s part of the busy-person formula–crystal-clear clarity of what you are trying to achieve and why.

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iPad Haters Love an Oscar Madison-style Mess

by Mike Levin on April 6, 2010

Here’s the reason haters hate the iPad: technology people like complexity. Complexity perpetuates a technocracy that puts them at the top, with everyone else reliant on them portioning out support and advice. Brittle systems like Windows play perfectly well into this psychology, breeding powerful IT-departments and consulting services, perpetuating the status quo. The idea of a high tech device that just works correctly every time is an affront to their sensibilities and perhaps even a threat to their long-term job security. Project the world of IT that the iPad represents forward 20 years, and technocracy is all but gone, replaced by disposable interchangeable pads.

I believe that technologists feel an intuitive hatred for futures where things “just work”, and a marketing person like Steve Jobs is at the helm. To deal with this, technologists come up with dozens of semi-valid arguments. Correct: the iPad won’t replace full sized keyboards where you can really get some work done. They’re not meant to. Correct: an iPad doesn’t pack as many bells-and-whistles in as you can get for the same money on tablet PCs. That’s because it’s not a tablet PC–thank goodness. But what iPad will do is let you enjoy what you love most about computers and the Internet without having to deal with what you hate the most about computers and the Internet. In other words, the iPad is one of the first devices to popularly start to fulfill some of the promises of information technology–for the rest of us. It’s the very simplicity and accessibility of the iPad that’s being attacked.

Ironically, this anti-simplicity argument flies in the face of one of the longest-standing and least-realized promises of technology–actually improving your life, giving you you back more time. I believe that a well implemented technology lowers your general frustration levels and frees more time in your day. I believe that a well implemented technology begins to fade into the background, quietly taking instructions from you, taking cues from your natural motions and signals, just as another human being would. This is part of the brilliance of a multi-touch touchscreen user interface, and the fabulous graphics capabilities that let it do springy accelerating scrolls. The way you interact with an iPad is just totally intuitive and natural, requiring almost no computer skills.

This has not been the case for many years because of limited computing resources, poor user interfaces, and complacency with the complex “coding systems” we have had to learn to compenste for those shortcomings. Keyboards and mice are good examples of compromises. They are both counter-intuitive and foreign with critical long-term flaws. In the case of the keyboard, it’s the QWERTY key layout that creates a bottle-neck speed-penalty. We’ll never be able to type as fast as we think, and we’ll never realistically be able to move to a new keyboard system (without the brilliant brutal force of someone like Steve Jobs making it happen). With mice, the fundamental flaw is how it feels like disembodied tele-drawing with a bar of soap. This tele-drawing will never be as easy as just pointing at or touching what you mean. Mice were invented because touch screens were not technologically viable at the time. They are now.

Steve Jobs is not the first to try to solve these consumer electronic computer user interface problems. He’s just very good at it, possessing both the vision, and the “body” to carry it out. He controls that body through pure force-of-will, which you can begin to appreciate by considering how he was ousted from Apple, and came back, instead of an axe to grind, the blueprint for how to take the aging proprietary PowerPC Macs back into the modern age using the NeXT operating system, that he had developed during his hiatus. Certainly, his path has been a circuitous one, and the brilliant cause/effect relationships are not always direct. But foundation work gets laid–sometimes 20 years in advance as with the case of the ARM processor, and dots are connected years later to achieve in years what others cannot do in decades. In fact, it has taken Jobs decades.

This is where Steve Jobs-style thinking leaves the complexity-loving techno-geeks in the dust. Given similar end results, such as the ability to be productive or entertained, simplicity of the tools will always win out over complexity in the end. This is because the masses like simplicity. Not everyone is willing to put the years into learning the nuances of their tools that is required on so many of today’s sub-modern tools. Computers shouldn’t need to be fine-tuned like cars, and you shouldn’t have that hostile feeling of someone trying to turn your machine into a zombie-bot at every turn (and having a fairly good chance). You want to spend all that mental energy on what’s really important–like living your life.

Apple has done far better with the iPhone, and now the iPad, than with the Macintosh. The Mac, and all windowing operating systems, took cues off of the Xerox Star operating system, resulting in the Oscar Madison of operating systems ruling the world for over 30 years. The iPhone OS and iPad OS take cues off of… well… as far as I can tell, it was Apple’s own innovations. Maybe there’s a story lurking where they saw something somewhere. But given Steve Job’s own personal style with is ultra-simple black turtleneck fashion and radically simplified Bauhaus product design, I detect the same philosophies finally sand-blasting the internals of the computer–both hardware and software. Gone are the tons of power-hungry extra silicon inside Intel chips, now replaced by the second coming of RISC chips. And all the windows have been smashed, now replaced by simple screens that forever scroll. And one simple home button. The resulting product is self-evident simplicity–an operation system “on rails”. Or if you will, the Felix Unger of operating systems–a all the world breaths a sigh of relief… oh yeah, except the haters.

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The iPad is Magical, and I Think Lessons Learned from Commodore are Why

April 5, 2010

This Monday morning, I’m sitting on the subway, typing one-handed, large Dunkin Donuts coffee in the other, and iPad in my laptop bag, waiting for Kindle-like freedom. Old habits die hard–3-years old to be precise, as I was one of those in line day-one for the iPhone (but in the AT&T store in Harlem), and [...]

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Kicking the High-performance Tracking System Habit

March 9, 2010

Early on, I fell into the Microsoft web development trap like so many others, because IIS was so widely deployed in the small-office environment, and Active Server Pages were so easy to start coding. Not long after, I discovered SQL Server, and not long after that, I learned how to tweak out it’s performance so [...]

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Jumping Off a Cliff and Learning To Fly

March 7, 2010

I’ve talked some lately about my latest programming project. It’s a re-positioning of myself off of Microsoft software, and onto a combination of Unix/Linux software and generic Web APIs. The Programmable Web is one of my daily news-feeder reads, and I see the world gradually shifting towards better living through short-cuts. Since I’m repositioning my [...]

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Generalized Systems and Micro-server DNA

March 4, 2010

I am deeply engaged in my latest generalized system or framework. I count it as my fifth–with my first-four being Microsoft-based variations of the Ruby on Rails-concept. I started on something called IDC/HTX–a Microsoft Internet database connector back in 1997 in a system pre-dates Active Server Pages. Even then, I was designing my code to [...]

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Self-help Life Lessons on Getting Started I Learned From Roomba

February 25, 2010

There’s two types of work–that where you need to be alert and creative–challenging enough where you’re unsure you will be successful. And then there is the type that can and should be automated away–the repetitive boring stuff–call it type-B. While type-b work may require a bit of thinking here and there, it’s nothing you couldn’t [...]

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My Job Motivation Theory — Love It!

February 24, 2010

When things are too good in life, I believe that people fall into relaxed patterns. Desire and drive are often the casualty. It has been my observation that this is why some people who have some major malfunction in their lives are so often the ones pursuing greatness. They stereotypically didn’t get enough love as [...]

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The Thin-Line Between Thinking and Doing in the Information Age

February 23, 2010

There is a thin-line between thinking and actually doing in the information age. What’s the difference between sitting and tapping away at a keyboard to do free-form writing (as I’m doing now) and sitting and tapping at a keyboard to set up a new server and launch a new business? The answer is in the [...]

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My Strange Path Into SEO (and the time I met Al Haig)

February 20, 2010

This post is about how I got into the field of search engine optimization, met Al Haig along the way, and ended up in New York doing SEO consulting for to some of the biggest brands in the world.
There’s something special about an Engineer’s method of thinking. While Scientists forge the path, Engineers pave the [...]

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