The Most Inventive SEO in New York City

A Short Bio of Mike Levin SEO (the one in purple)

Mike LevinProfessional search engine optimizer (SEO) Mike Levin started out 25 years ago as the ultimate Amiga fanboy beamed up by the Commodore mothership in 1988. Mike’s ship-leaping skills eventually led him to New York City working for the digital marketing agency of 2013 Super Bowl Oreo-tweet fame where he helped 360i receive top position in Forrester’s 2012 annual Wave Report and save JCPenney from a giant Google penalty. Currently, Mike leads up two projects in Github of his own invention and rising in popularity—the tiny Linux virtual server for education, Levinux, and the free and open source SEO software, Pipulate and spins this technology into proprietary secret weapons for the SEO department at Flying Point Digital. His 2006 creation named one of the “Best Ideas of 2006” by BusinessWeek, HitTail is still going strong, and much of his new energies go into raising a daughter into a technologically accelerating world.

Design, programming and communication rarely work together in perfect unison, but when they do, it can be magical.

Why SEO Encompasses Half of Marketing

Michael Levin I am in a much-maligned field, because… just when I thought I was out… well, you know. My multidisciplinary restlessness drives me to explore new incarnations of age-old human truths—namely how the grapevine, watercooler, or whatever you want to call the thing that happens when you drop something interesting into the midst of the chattering masses—think the opening scene of 2001, a Space Odyssey. We are coded to be who and what we are, and so long as that’s true, there will be SEO—or some-such variation where the payload-design has pre-determined that it will propagate causing those who are forced to continuously shell out precious resources (pay for advertising) to be jealous. I’m doing this today for myself with Levinux and Pipulate so when I talk the talk, people see that I actually have walked the walk.

My Biggest Claims To Fame…

What am I capable of doing, and what have I done lately? Here’s my Hit Parade.

2015: Pipulate

In the field of SEO, you either make your own tools or you are a slave to other peoples’ tools—which are most often breaking and going obsolete right as you use them. Only recently have a few mainstream enterprise tools appeared that tackle some of the stickier problems and also withstood the test-of-time (and Google cat-and-mouse game). They are MajesticSEO, BrightEdge and Conductor—none of which I’m going to try to reproduce. But for everything else, there’s Pipulate, the latest rendition of a lineage of tools I’ve worked on and re-imagined since 1998. Well, I’ve got it more correct and more timeless than ever before in the latest version that takes stand-alone Python function as drop-in plug-ins that almost magically become available for your use in Google Spreadsheets.

2013: Levinux

Although the dots have been there for a long time waiting to be connected, I was the first to combine the QEMU PC Emulator and Tiny Core Linux into the most incredibly small (around 30MB) standard tiny Linux server on your hard drive that is perfect for USB and Dropbox, and doesn’t need admin rights to run—or even an install. Oh yeah: works on Windows, Macs and even other Linux desktops and is a perfect intro to “old-skool” Linux, Python or the types of “embedded systems” propagating everywhere along with the internet of things (IoT). It’s being used more and more in actual educational curriculums and settings, because everyone gets an identical machine for their lessons, without buying a single thing.

2012: Raspberry Pi Unboxing Video

The cloud is nice, but real hardware is nicer. All those wonderful effects of miniaturization and economy of scale manufacturing and Moore’s Law mean tiny, cheap computers! I felt and saw this coming and was just waiting to jump on the bandwagon with the right device, which I did with an unboxing video when such computers for the first time in history came down to the $35 range—and I made a video and got a million views. Not my finest work, but given that it’s my million-view YouTube video, it’s certainly one of my biggest claims to fame. Oh, and I still love me some Pi!

2011: 360iTiger

Yep, I worked for that 2013 Super Bowl Oreo Tweet marketing company that proclaimed “You can still tweet in the dark” in real-time during the black-out during half-time. I had nothing to do with that, but I did work for them through their 6 years of stellar growth during which time I directly helped them secure a Forrester Wave Report top-Agency position by filling in a proprietary technology piece which, like HitTail, is another first-of-its-kind. I could explain it here, but why not just read about it on 360i’s 360iTiger Press Release and Blog page.

2011: Python Article

Based on my web traffic, it appears that I’m responsible for turning thousands of people onto the Python programming language. I used to describe programming as a necessary evil to get my work done, but then I discovered Python and it truly all “clicked”—and I for the first time fell in love with a programming language. This is my love letter to Python and the only piece of writing I’ve revisited to improve over the years to keep pace with its growing popularity.

2006: HitTail

A “longtail theory”-based writing topic suggestion tool that gives keyword suggestions that are uniquely poised to be effective in drawing in new active organic search traffic to your website when acted upon, in an incremental and reliable lather-rinse-repeat fashion. I created it while working for Connors Communications, and it has subsequently been sold to micropreneur Rob Walling who has been an excellent steward of my creation—which is as useful now as it was when I created it in 2006 when it was named one of the most innovative products of the year by BusinessWeek magazine, proving to be the solution to your “Panda” and “Penguin” woes.